Projects
NPR Network
What You Hear Changes Everything
Rigorous Red.
Unbiased Black.
True Blue.
The NPR Network remains grounded in the brand’s iconic original colors.
To demonstrate the reach and journalistic legacy of public radio, the NPR Network logo mark modernizes NPR’s original logo. It’s designed to pair seamlessly with over 260 other marks, uniting every NPR Network Member Station around their shared mission.
Reaching further than ever.
Drawing on the original logo form, we’ve introduced a broader system of squares that can expand, frame, and celebrate all the diversity within the Network.
Description
After more than fifty years as an authority in the world of independent news and media, NPR is uniting their journalists, Member Stations, and programs nationwide under one initiative, known as the NPR Network.
NPR approached GrandArmy with the mission to create an identity and brand voice that would stand the test of time, encourage people to listen, and donate to their cause. But through a larger lens, the NPR Network aims to protect independent journalism as a whole.
We are honored to partner with NPR, as they take the next steps in their ever-growing brand story and launch into the future of news and broadcast entertainment. GrandArmy worked closely with the NPR Network brand to create a refined new logo and visual identity, robust brand messaging, the brand’s first-ever mnemonic audio logo, campaign film, and social media rollout.
Credits
Creative Direction: GrandArmy
Director: Jacob LaMendola
DP: Gus Sacks
Audio Production: Human
Color Correction: Rare Medium
VFX / Conform: Fancy House of VFX
Categories
Brand Identity, Copywriting, Film, Animation, Sonic Branding, Social Media Design
Description
After more than fifty years as an authority in the world of independent news and media, NPR is uniting their journalists, Member Stations, and programs nationwide under one initiative, known as the NPR Network.
NPR approached GrandArmy with the mission to create an identity and brand voice that would stand the test of time, encourage people to listen, and donate to their cause. But through a larger lens, the NPR Network aims to protect independent journalism as a whole.
We are honored to partner with NPR, as they take the next steps in their ever-growing brand story and launch into the future of news and broadcast entertainment. GrandArmy worked closely with the NPR Network brand to create a refined new logo and visual identity, robust brand messaging, the brand’s first-ever mnemonic audio logo, campaign film, and social media rollout.
Credits
Creative Direction: GrandArmy
Director: Jacob LaMendola
DP: Gus Sacks
Audio Production: Human
Color Correction: Rare Medium
VFX / Conform: Fancy House of VFX
Categories
Brand Identity, Copywriting, Film, Animation, Sonic Branding, Social Media Design