Kanye West
How to Break a CRT TV

Kenzo Digital asked GrandArmy to create an animated typography system for a series of short films documenting a concert by Kanye West.

The titles were animated by distorting a CRT TV with powerful neodymium magnets. Graphics are fed through a disassembled television. With the television tube exposed, the signal is agitated magnetically, and the resulting footage is filmed by a separate camera.

The result is a process somewhere between analogue and digital, with unexpected effects, impossible to reproduce exactly from one sequence to the next.