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    • adidas Summer Pack
    Coach Harden & Coach Rose

    For the James Harden and Derrick Rose Summer Pack drop, GrandArmy created a campaign and visual system that leans into the vibrant and youthful aesthetic of the shoes and apparel. Harden and Rose play coach in this campaign, hyping up kids in playful illustrations and layouts. The visual system extends across social, digital, and retail.

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    Project Type

    Campaigns, Animation + Film

    Credits

    Creative Direction: GrandArmy

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