adidas
Badge 2022

Our work on Badge SS22 celebrates the universal experience of sport through authentic storytelling and an elevated, considered photographic library.

Badge is adidas’ seasonal livery: a polished, versatile visual language that translates the brand’s objectives into public-facing art. Across this massive undertaking, which involved 24 days of shooting in 3 countries, we provided creative direction on the talent, movements, locations, and overall atmosphere that brought the brand’s narrative to life. We then created a flexible graphic system that united local marketing campaigns under the cohesive, global framework of adidas’ public ethos.