NOLS
Tales From the Trail

NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years.

To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership.

Our solution recognized that often a journey is defined not by the peaks we reach, but by the valleys that define us. We collected stories from alumni and parents to create a campaign that celebrates these moments, augmenting footage with painstakingly hand-drawn traditional cell animation. To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership.