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    • Valorant
    Champions Tour

    GrandArmy worked with the teams at Riot Games to help launch the Valorant Champions Tour — VCT.

    The campaign includes an intricate typography structure derived from the proportions of the VCT wordmark. A rich, procedurally generated texture library and suite of graphic elements complete the visual system.

    The overall brand campaign was extended through a motion toolkit and an array of broadcast assets.

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    Project Type

    Brand Identity, Campaigns, Animation + Film, Experiential

    Credits

    Creative Direction: GrandArmy
    Motion Design: GrandArmy, Dennis Moore, Hampus Lideborg, Stephen Guass
    Production: GrandArmy, Ezra Lewis

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