Tuft & Needle was founded on a simple premise: It should be easy to buy a great mattress. In less than three years, this humble concept has taken T&N from scrappy start-up to the #1 rated mattress on Amazon, disrupting an entire crooked industry along the way.
GrandArmy became a strategic partner to help Tuft & Needle realize these milestones - and surpass them. Together, we developed the T&N brand strategy, positioning, voice, and identity. Graphically, the branding was extended through packaging, retail design, stunts and a re-imagined website. The brand voice and ethos inform web films, social, print and OOH advertising, and national television campaigns.