Theory made its name by creating modern, high fashion silhouettes for discerning men and women seeking comfort, value and style.
Their "Fashion Insider" campaign showcases pieces from their latest collection as curated by today's most relevant stylists and entertainers. GrandArmy created two custom wordmarks and a style guide for the program. These elements were used on apparel, peripheral products, in-store signage and online.
Fashion Insider. Be one, in Theory.