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NOLSTales From The Trail

Description

NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years.

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To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership.

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Our solution recognized that often a journey is defined not by the peaks we reach, but by the valleys that define us. We collected stories from alumni and parents to create a campaign that celebrates these moments, augmenting footage with painstakingly hand drawn traditional cell animation.

Credits

Creative Direction: GrandArmy Illustrations: GrandArmy Animation and Edit: Damian Riddell, Eddie Song, Marcin Zeglinski Music / Sound Design: Antfood

Categories

Advertising Animation Liveaction Testimonial Illustration Video Campaign Design

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