Maple is a new food concept that combines New York’s best chefs and culinary talent with high-quality ingredients and rotating daily menus, all delivered straight to your door with the tap of a button. Maple believes great food shouldn’t be so hard to come by. They remove barriers, make dishes with passion, and ensure it’s easier than ever for you to start eating.
GrandArmy was asked to help craft this new brand, as they prepared to launch their first NYC kitchen. We consulted on naming, positioning, and helped extend this thinking through the Maple brand identity, iconography, and sustainable packaging systems.