PROJECTS
DESCRIPTION

KFCThe Colonel Done Right

Description

As part of a comprehensive rebrand and repositioning for KFC, GrandArmy was asked to re-imagine the brand’s identity and visual language. Everything from buckets to napkins to signage was re-thought, and our first target was the Colonel. We simplified and stripped back the legendary Sanders, mixing heritage with a modern, flattened rendering of KFC’s iconic founder. On packaging we harkened back to the playful red bars, “11 herbs and spices,” and bold black Col Sander’s faces that had made KFC so unmistakable.

Credits

Creative Direction: GrandArmy Design: Ang Gispert

Categories

Identity

Share

DESCRIPTION
Back to top