Jordan Brand approached us with an interesting problem: They needed a disruptive national television campaign for Chris Paul, but they only had 15 seconds worth of media to work with.
Our solution? For the quickest man in basketball, 15 seconds is more then enough time. Chris can make it work in 5.
Rethinking their media weakness as a strength, we shot several ultra-fast 5 second mini-spots, which ran mixed between other commercials in a given break. The result was disruptive, to say the least.
The campaign extended into print and out of home, including several full NYC subway takeovers.