Jeff Ross’ Roast Battle is a stand-up insult war judged by a panel of celebrity comedians. Comics compete onstage while adhering to the Roast Battle rules: original material only, no physical contact, and every battle ends with a hug. 16 comedians enter the ring, but only one will emerge as the year's Roast Battle Champion.
Comedy Central needed show packaging to bring this war of words to life. We created an intro animation sequence, design system, and marketing materials inspired by the basements and back alleys of comedy nightlife.